Contact Forms That Get Filled In (and Actually Reach You)
Long contact forms get abandoned and broken ones fail in silence. Here's the three-field setup that works, and a monthly test that catches failures.
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Guides for getting more customers online
Plain-English posts on websites, funnels, and conversion, written for small business owners. No jargon required.
What a Conversion-Optimized Website Actually Is (and How to Get One)
A plain-English guide to conversion-optimized websites for small business owners: what conversion means, where sites leak customers, and an 8-point checklist you can run on your own site this week.
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The Five-Second Website Test: What Strangers Learn From Your Homepage Before They Scroll
How to run a five-second test on your homepage: three questions strangers should answer before they scroll, and what to fix first when they can't.
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Is Your Website Actually Mobile-Friendly? A Checklist You Can Run on Your Own Phone
How to test your website on your own phone in fifteen minutes, and what to fix when the text is tiny or the number won't tap. For small business owners.
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Should You Put Prices on Your Website? Usually, Yes. Here's Why
A Toronto web developer on the pricing-page debate: what hiding your prices really costs, the middle paths that work, and why I publish mine in full.
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Website Analytics for Small Business Owners Who Don't Want a Dashboard Job
The free tools worth setting up, a ten minute monthly check, and how to tell a page problem from a visibility problem. Plain English, no dashboard job.
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Calls to Action for Small Business Websites: One Page, One Job
How to fix the calls to action on your small business website: clear button copy, smart placement, one job per page, and mobile CTAs that get tapped.
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Why Your Small Business Website Is Slow (and What It's Costing You)
A plain-English guide for small business owners: how to test your website's speed, what actually makes it slow, and the fixes worth doing first.
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Website Trust Signals: How Strangers Decide Your Small Business Is Real
The small signals visitors use to decide your business is real: photos, reviews, HTTPS, consistent details, and a self-audit you can run this week.
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What Counts as a Conversion? Deciding Your Website's One Job
A conversion is whatever you need a visitor to do: call, book, buy, or walk in. How small business owners pick one job for each page and design around it.
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